Marketing Consultancy · Singapore

Clarity and structure for founder-led businesses looking to grow

I help founders define their positioning, focus their marketing, and build the systems needed to generate consistent client growth.

Annabelle Wagner Consulting

Working with founder-led SMEs across Singapore and the region to bring focus, structure, and direction to their growth.

AW

What I do

Bringing clarity to growth strategy and structure to marketing

Most businesses don't have a marketing problem — they have a focus problem. Too many channels, unclear positioning, and inconsistent execution.

I work with founder-led businesses to simplify this — bringing commercial thinking and clear priorities to every stage of the engagement.

Services

01

Strategy Intensives

A focused engagement to define your positioning, target market, and 12-month growth roadmap.


Learn more →
02

Fractional Marketing Support

Ongoing strategic support without the overhead of a full-time hire.


Learn more →
03

Advisory / Projects

Targeted support across specific business or marketing challenges.


Learn more →

Approach

Structured
Commercially focused
Outcome-driven

If you're looking for clarity and direction in your marketing, let's start with a conversation.

About

Annabelle
Wagner

Annabelle Wagner Consulting · Singapore

I'm a marketing consultant with over 15 years' experience across financial services, banking, telecommunications, and not for profit.


I've worked with both large organisations and founder-led businesses, giving me a practical understanding of what actually drives growth — not just what looks good on paper.

My focus

  • Clarify your positioning
  • Identify where growth will come from
  • Build simple, effective marketing systems

My approach

I take a structured, commercial approach — prioritising what will have the greatest impact, rather than trying to do everything at once.


Industries

Financial services · Banking · Telecommunications · Not for profit · Founder-led SMEs

Services

Focused support for businesses that need to move with clarity

Each engagement is designed to deliver real outcomes — not reports that gather dust.

01

Strategy Intensives

A short, focused engagement designed to give you clarity on your business and marketing direction.

  • Positioning and target market definition
  • Key growth opportunities
  • 12-month marketing roadmap
02

Fractional Marketing Support

For businesses that need ongoing strategic guidance without hiring a full-time senior marketer.

  • Set priorities and guide execution
  • Bring structure to your marketing efforts
  • Senior-level thinking without the overhead
03

Advisory / Projects

Support on specific challenges across your business or marketing function.

  • Reviewing your current marketing approach
  • Identifying gaps in your funnel
  • Structuring campaigns or initiatives

Not sure which engagement is right for you? Start with a conversation.

Contact

Let's start with a conversation.

If you'd like to discuss how I can support your business, I'd be happy to hear from you.

Thank you. I'll be in touch shortly.